For Michael’s Craft Stores Spring 2022 Fine Arts Campaign, I designed and hand-painted this notebook using all store brand products and a botanical theme per the campaign brief.

I was inspired by spring florals (groundbreaking, right?), fruits, and the feeling of that cold winter sky gradually beginning to warm up again. I shared two rounds of social posts for this project, one hands-on tutorial Reel and one photo of the finished project as well as some behind the scenes shots for IG stories. We also ended up giving away the notebook to a member of my IG community as well as part of the promotion.