The Love Loudly Mural

The goal for this project was to highlight a local brick and mortar in downtown Lynchburg with an inspirational phrase + bright colors. The two shops inside, Ayven Avenue Boutique and Mosaic Colelctive, were on a fairly Main Street but found that their customers didn’t always know where they were and they wanted to not only stand out on the street but communicate the message and heart behind their businesses through this project.

After combing through lots of inspiration and color palettes, they chose the phrase “Love Loudly” and we ended up deciding on a vibrant color palette that you can't miss as you drive down 5th street. Not only do the leaves provide a vibrant backdrop for close up shots, you can take photos with a group of friends and get the phrase in there with a wider angle.